For the development of delicious rich content you will need a lot of creativity, because it is necessary to show the client a unique trading offer. To start is to create a presentable virtual image of the product, using augmented reality.
This innovative technology can positively affect the image of brands from various industries (construction, banking, education, e-commerce and so on). Augmented reality «wins» with classical creatives – the involvement of the audience is often twice as much due to the well-thought-out online interaction.
It is worth mentioning one of the applications of WebAR technology (SLAM – on this platform it will be in the beginning of 2023), thanks to the realistic design of 3D-models that the user can place on any horizontal or vertical surface, in life size. This allows you to see the product before buying and see if it is suitable for the design of the room, whether it has the required size.
An alternative application is WebAR using image recognition algorithms. This allows you to show a variety of information – from the composition of the sushi to AR games to receive brand prizes.
To test the AR-technology you need to go to the site by a link that pops up in the window after scanning the QR-code. It is convenient that you do not need to download the application – the buyer takes less action, that is, does not spend his personal time searching for the application, registration and installation and saves space on the phone. It gets into an interesting funnel – passes the tickets or AR-games, leaves contacts, meets with products, and most importantly – it can be targeted.
If this is an introduction to offline sources of attracting traffic, then you need to translate it online with the Facebook pixel connection. This generally increases not only the duration, but also the frequency of interaction with the brand.
That is, augmented reality – a working scheme to increase the conversion of advertising campaigns for several reasons:
- unique type of offer;
It is not always possible to get to know the product in full detail here and now, which does not give, for example, a standard catalog or menu set.
- increase of informative value (viewing goods in 3D, with detailed information);
Visualization of what a customer will receive when buying, or interactive information about its application through a QR code leading to a site with augmented reality.
- the introduction contribute to the improvement of «word-of-mouth radio»;
«I called a friend, and he invited his» – attracting unique visitors thanks to its own know-how.
- increased confidence in the product and producer;
It is about reducing risks, in situations where augmented reality allows you to familiarize yourself with the product before buying and minimize the number of returns. And when you use image recognition algorithms, your image is improved by introducing innovative technologies. This is surprising and attracts users.
Thanks to the introduction of this technology, domestic companies are already increasing the loyalty of their customers and achieving KPI, it is important not to lag behind, but ahead of the market. Creating a project with augmented reality will not take long – on our online designer Web-AR.Studio it can take a couple of minutes. The process on this platform is simple and understandable, it can be seen on YouTube, projects work on smartphones, both iOS and Android.
On the platform there are templates for creating projects from any industry, there are also built-in libraries of various special effects and 3D models.