Portrait photography is evolving – why introduce augmented reality technology WebAR?

Every year competition among photographers grows, so help keep afloat services that can increase the price without serious financial costs. Or compensate for the loss of the customer base with the influx of “fresh blood” when young photographers reduce the price tag and «steal» customers, even without an impressive portfolio.

Now some are learning to earn with the help of animated photos (remember the same wedding albums).

Their point is simple: Point your smartphone camera to the image, so that the photo you have displayed video. Thus, the effect of animation was born.

This is a way out for those who want to stay in the niche of portrait shooting and photo albums – for example, take a group photo from a high school graduation or general photo session and add a commemorative video backstage.

If you fill your hand, it takes only two minutes to create one photo. For this you will need a blank (ask the customer to take care of it, take samples) – photo, video and audio.

The project is created on a PC, without special software or other additional programs. In addition, do not worry about specialized knowledge and preliminary training. The trainer has already been prepared by the team and tested on real cases.

We understand – everyone wants to buy the service. The photographer, whose résumé is filled with a couple of living photos, will be a priority.

PS: To see how it looks on your smartphone, follow the instructions:

1) Go to the web-ar.studio site and on the home page you will see an example.

2) Scan the QR code into the camera (iphone/Android) or built-in scanner application.

3) Point your phone at the photo to be opened on the monitor.

The platform works to your success!

Proposal for the use of WebAR – where can we succeed with augmented reality?

One of WebAR’s «chips» is working on both sides: a) for the buyer: show the value of the product in an unusual way; b) for entrepreneurs (natural or legal person): help with loyalty to any brand and create a favorable environment for increasing sales.

If you look at the individual segments, you can see that this AR technology, like WebAR, optimizes the state of any business. Methods and applications are different, but the result is the same – a satisfied customer who will see a detailed analysis with data on the growing performance, for example, conversion (such stored in the personal account of each user of our platform).

1) Retail.

How to make a project with augmented reality: leave on the package QR-code with «surprise». For example, by clicking on the link you receive a souvenir/gift. We offer a discount option for the first purchase in the online store.

It’s actually a demonstration in the real world. WebAR allows you to correctly customize your experience, for example, personalize the style, style, color gamut of the product (if you take as the basis of mass market) without fitting in an offline store.

2) Digital agencies.

It is important not to miss the chance to make an impact, especially to create a good impression in negotiations with a potential client. How do you feel about the interactive presentation?

It seems to us an efficient way to immerse the client in the proposed concept, to most accurately convey the information to the interlocutor.

3) Corporate events and holidays.

Small business on the design and preparation of celebrations also have a place to go – offer a special AR-invitation in the form of immersive digital-solution (for a wedding or birthday). To do this, you need to print a card with a QR code and distribute to all guests. After clicking on the link, the invitation will reflect all information about the place and time.

4) Freelance photographers.

It is difficult for entrepreneurs in the common segment to find ways to pump their own product, competitive advantage. WebAR also makes it possible to offer an additional option – animate images. Multitracking works here – direct once the phone camera to QR-code and watch «short films». Two services in one – added here and video broadcasting.

AR-technology surprises more and more. Our examples of possibilities are not limited!

Introduction of WebAR-games – a new way to attract clients.

Augmented reality helps to launch an online project that will facilitate the work both for the ordinary user and for any business company.

With AR technology, the mobile app is no longer necessary. Downloading additional programs often made communication difficult – now the modern user is given the opportunity to go through QR-code scanning on the URL-address and interact with the AR-interface.

Here there is one tactic for entrepreneurs – to entice the user with «cool chips». And the sphere of commerce is pushed to a new level of WebAR-games, including educational. Consider two of them, which can be created in the free constructor WebAR Studio.

Quiz (quiz).

How to advertise the discount in an interesting format? Place an AR-package QR-code and compose quizzes on a thematic topic. If the action for the purchase of pizza – add more questions about this Italian dish (offer option: what combination of ingredients «Margarita»?).

The editor presents AR scene templates: the project creator does not need to compose everything from and to. Even there is a script for erroneous choice of answer. All you need to do is make the minimum changes: name, quiz questions, image for each stage.

3D Modeling.

This method has proven itself in the field of education. Private tutor or a special training center will help to show the difference between memorization and interactive games that will simplify the assimilation, at first glance, difficult to perceive material.

Maximum points will become more achievable. Foreign languages, physics, chemistry, algebra and geometry – the list can be continued indefinitely. Or, just out of curiosity, learn something off the curriculum – like the characteristics of any of the planets in the solar system.

AR technology is already a well-established scheme, as worthy and exciting to present a product or service from the fields of education, communication, maintenance, retail.

Implement your WebAR use options – develop the world for the better!

Why augmented reality technology (especially WebAR) is now in demand – the opinion of a specialist in this field.

The future behind the augmented reality – Web AR Studio has created a free online constructor (web-ar.studio) for projects with augmented reality, working directly in the browser. To prove this, Mikhail Epifanov, a commercial director of the company, answered a couple of questions that will help to understand the work of AR-technologies.

Process of use.
The variety of augmented reality, WebAR, facilitates the work of both individuals and business companies. There is nothing simpler than to work at once in a browser, without the need to download a mobile application, spend space on your phone and go through a long download phase, especially with average internet speed.

Users only need to open the camera and go to the project by scanning the QR code. Further, he already sees augmented reality, which can be built, for example, from any images (catalogs, calendars, business cards, magnets).

There are practically no smartphone models that do not fit – everyone can enjoy these effects. Viewing and publishing of the projects created by us takes place online, without any programming skills or 3D modeling.

What is the online constructor of WebAR Studio?
Our online constructor for creating WEB augmented reality is a freemium business model (free use) platform with a user-friendly interface where you can create projects that attract new customers. Accordingly, those who sell projects on the platform or implement it in a marketing direction, get a high income from this.

Our platform also offers premium features that include the ability to completely customize projects, including replacing the logo or domain name that is displayed from the top. This is included in the paid services package – all plans can be compared on the site. You have probably heard about such website builders as Tilda or Wix. Here is a similar platform, but for creating sites with augmented reality.

Why should he be noticed?
Created online designer is simple above mentioned Tilda. Users of the platform will not have any problems with creating any AR-content, as project templates and specialized libraries are already built into the constructor. effects, 3D models, video and images.

We’ve developed a simplified learning system, like pop-up windows that will tell you what to do next. We also offer paid monthly training for advanced users. In case of a problem, 24/7 of the technical support is provided – in complicated situations we do not abandon.

And that’s not all. Every month we conduct webinars, where we report on all new implementations on the platform and tell life hack on the creation of this technology.

As a result, a project of even high complexity after hard practice is ready in 8 minutes. The site does not limit the user by the time of use, no need to tie a bank card or something similar. Work without tricks.

Analytics of active projects.
WebAR is easy to implement in launched advertising campaigns. It is not necessary to change marketing materials much for successful implementation. As a result – you can increase the reach of the audience by 2 times and the average time of use up to 2-3 minutes.

For users, an impressive WebAR presentation is a great chance to attract and stop attention on your brand or product. At major exhibitions, our team does so. Representatives of the company direct the smartphone camera and interact with virtual 3D models. They photograph projects, record videos with virtual heroes – all the resulting reposts, thereby greatly increasing the reach of the brand on social networks.

The future is for WebAR.
The world is speeding up, you have to do something that takes less energy.

AR-technologies are still alive, because companies are used to tying to their brand of people through downloading apps. Now users are smart and want to feel the convenience, as well as get the most out of the results. Usually people think that they want to watch AR more. But they don’t want to sacrifice a lot of their time and a part of their phone space. In our case, we have eliminated this shortcoming and now nothing prevents you from getting to know WebAR.

We started with WebAR, then moved on to augmented reality next level. For commercial purposes, we do not disclose details, but it will replace real smartphones. We think about such a scenario and are ready to implement your platform to change the content of devices of the future.

Introducing augmented reality into museums and exhibitions

At first augmented reality technology evolved at the level of ordinary business cards, when hovering on which animation appeared with different effects and functions. Today, virtual scenes quietly run in real space, helping to decorate any cultural event – from museums to exhibitions.

The motionless painting on the wall can be even more inspiring and surprising to its viewers at the expense of placing a number of additional information, which can be accompanied not only by the text, but also by audio. In some cases it is even possible to make the picture itself «revived» and everything that is on it, began to move.

Visitors receive an ideal AR guide (for example, in the form of museum-handed tablets), which will help to see and learn more in a simplified form.

To create such projects, you do not need to know programming or 3D-design. This helps to save money on development. There are tons of online designers created to create augmented reality specifically for museums and exhibitions. It also saves on specialists in augmented reality.

The traditional approach to the organization will not disappear, but gradual digitalization through WebAR technology will definitely attract the attention of visitors and will push the study of history through the cost of interactivity.

Multimedia is a great choice if you want to improve the work of any cultural event, as people begin to shoot everything in photos and videos, post it on social networks and increase the level of information noise of any event. This combination of effective communication and information acquisition will increase the loyalty of visitors.

In the case of work without an application, access to numerous information is provided through scanning the QR-code of the exhibit of interest. It is enough to do it once – and you can go to different halls and focus on all expositions. In this case, if you want to add audio voice, you do not even need to hire special people. Everything is done in the already available free programs from Google and Yandex (Alice) – write the text and give it to the voice. Later you get an audio file that you can add to the platform.

As you can understand, the future for museums and exhibitions in virtualization.

Application of augmented reality (AR) – what are the options?

Why would augmented reality (AR) that works without applications (WebAR) improve sales, advertising, or engagement of almost any product?

Augmented reality is increasingly spreading to the domestic market for goods and services.

Within augmented reality, each object is clickable – it helps to perform various actions. Such simplicity of WebAR technology is a real leap in the world of immersion technology.

Thanks to visualization of the advantages of the product, it is possible to beautifully present the buyer during online shopping. When viewing the user will have the opportunity to repost the given project to his friends and acquaintances in any messenger or social network.

The creators of the project use it in mailing or digital advertising, which gives the availability of information to the client. In addition, WebAR technology is designed for use in the environment – place any object in its current space on any horizontal or vertical surface.

As you can understand, WebAR technology can be used not only in e-commerce online stores, but also in the following areas:

Education. A great way to involve in the learning process through interactivity. For example, when you’re looking for information about planets, you might consider an animated version of them.
Advertizing. It is a new marketing tool for advertising campaigns and a way to create a creative digitalization of the brand (increased conversion and KPI advertising).
Offline business. Excellent implementation for WebAR technology – printing (for example, creation of business cards, catalogs, etc.). The owner of a product or service becomes possible to track the analytics, how many people have moved to the site, participated in promotions or raffles, their detailed behavior. Also, the ability to move your audience from offline to online – all those who have watched augmented reality, you can catch up with targeted advertising.

Entertainment. Introduction of AR-games (which can be created without programming skills on the platform of web-ar.studio), creation of animated postcards.
Feel free to create such projects on the platform of web-ar.studio – it is simple and tasteful!

Augmented reality in marketing: how will this searing mixture help increase conversion?

For the development of delicious rich content you will need a lot of creativity, because it is necessary to show the client a unique trading offer. To start is to create a presentable virtual image of the product, using augmented reality.

This innovative technology can positively affect the image of brands from various industries (construction, banking, education, e-commerce and so on). Augmented reality «wins» with classical creatives – the involvement of the audience is often twice as much due to the well-thought-out online interaction.

It is worth mentioning one of the applications of WebAR technology (SLAM – on this platform it will be in the beginning of 2023), thanks to the realistic design of 3D-models that the user can place on any horizontal or vertical surface, in life size. This allows you to see the product before buying and see if it is suitable for the design of the room, whether it has the required size.

An alternative application is WebAR using image recognition algorithms. This allows you to show a variety of information – from the composition of the sushi to AR games to receive brand prizes.

To test the AR-technology you need to go to the site by a link that pops up in the window after scanning the QR-code. It is convenient that you do not need to download the application – the buyer takes less action, that is, does not spend his personal time searching for the application, registration and installation and saves space on the phone. It gets into an interesting funnel – passes the tickets or AR-games, leaves contacts, meets with products, and most importantly – it can be targeted.

If this is an introduction to offline sources of attracting traffic, then you need to translate it online with the Facebook pixel connection. This generally increases not only the duration, but also the frequency of interaction with the brand.

That is, augmented reality – a working scheme to increase the conversion of advertising campaigns for several reasons:

  • unique type of offer;

It is not always possible to get to know the product in full detail here and now, which does not give, for example, a standard catalog or menu set.

  • increase of informative value (viewing goods in 3D, with detailed information);

Visualization of what a customer will receive when buying, or interactive information about its application through a QR code leading to a site with augmented reality.

  • the introduction contribute to the improvement of «word-of-mouth radio»;

«I called a friend, and he invited his» – attracting unique visitors thanks to its own know-how.

  • increased confidence in the product and producer;

It is about reducing risks, in situations where augmented reality allows you to familiarize yourself with the product before buying and minimize the number of returns. And when you use image recognition algorithms, your image is improved by introducing innovative technologies. This is surprising and attracts users.

Thanks to the introduction of this technology, domestic companies are already increasing the loyalty of their customers and achieving KPI, it is important not to lag behind, but ahead of the market. Creating a project with augmented reality will not take long – on our online designer Web-AR.Studio it can take a couple of minutes. The process on this platform is simple and understandable, it can be seen on YouTube, projects work on smartphones, both iOS and Android.

On the platform there are templates for creating projects from any industry, there are also built-in libraries of various special effects and 3D models.

Connect your domain

Domain is the address of the site by which the site can be found on the web. If you want to connect your own domain (that is, for the project to open at an address like http://mysite.com), you need to do 3 steps:


1) Buy domain

You can buy a domain from domain registrars. There are many such services, you can find them in a Google search on the request “buy a domain”.

2) Specify the domain in the project settings on the platform

Go to the project settings, specify the domain and save the changes. The system will prompt you for the optimal address of the С-NAME-records for your site, which must be set on the side of the registrar. Most likely, it will be projects.web-ar.studio, but if you are shown another – then use it.

3) On the registrar’s website, specify the records for the domain

To do this, add an С-NAME record in the DNS management zone and register the value: projects.web-ar.studio for it.

How to specify a domain in the project settings on the platform

Go to Project Settings and specify your domain. Click “Connect Domain”

If the domain is not yet connected, a message will appear with the address of the С-NAME-records, which must be added according to the instructions below. If you have already done everything according to the instructions, then with a high probability the DNS is still being updated, this can take up to 24 hours.


How to specify С-NAME record on the registrar’s website

You need to add an С-NAME record for the main domain. This can be done in the domain control panel (usually called “DNS zone management”)

You do not need to change the name servers (NS records) for your domain.

If your registrar does not provide default DNS servers, please order this service separately. Or use a service that provides DNS hosting for free.


For the main domain

For example: mysite.com

  1. Go to your domain control panel
  2. In the domain settings, find the section like “Add a record to DNS”
  3. Add a C-NAME record with the address projects.web-ar.studio

If you have other С-NAME records for your primary domain, delete them. There can be only one С-NAME record for a domain, otherwise the domain will not work.

For subdomain

For example: sub.mysite.com or www.mysite.com
In the domain settings, specify the С-NAME record with the value projects.web-ar.studio

All changes can take from 3 to 24 hours.

If the records have taken effect, then a message will appear in the domain connection that everything is fine and the domain is connected correctly. In this case, the site is already working on the domain.

Image Tracking Tips

Image recognition is based on the number of key points that the platform can find on the loaded image (trigger). The more points – the faster and more stable tracking will work.

To prepare a good marker, pay attention to the following characteristics:


High contrast

The difference in tones helps you find more points in the image.

As you can see, various details are hard to stand out, since contrasting transitions are very difficult to see.

An example of a good marker:

Contrasting transitions between the subject and the background are visible.


No repeating shapes or patterns

The same or similar objects negatively affect recognition and tracking.

An example of a marker with many of the same shapes and patterns is a bad marker:

Why is that bad? There are a lot of corner points in this image, but they are repeated, therefore, the tracking will be unstable, because the points will be confused with each other. Better not to use such images.


A large number of details

The more unique elements in the image, the better it will be recognized.

An example of a good image with a lot of detail:


Distribution of special points

For high-quality tracking, it is necessary that the singular points are evenly distributed over the image.

An example of poor distribution of points:

As you can see, most of the points are distributed in one corner of the image, which will negatively affect tracking.

Is there a way to avoid this without changing the marker? Yes, you can simply crop the image, or add additional elements so that most of the points are not in one corner of the marker, but are distributed over the plane of the entire image.

an example of a good image with a lot of detail:


Use square and angular shapes

They provide more key points than round objects.
Round shapes have no sharp transitions, so tracking will deteriorate.

Bad figure example:

We see that there are no abrupt transitions to “catch” here.

Although the square has 4 corners, which are easy to identify … such a figure is not used for one simple reason – the square is symmetrical, therefore, it becomes impossible to determine the orientation in space (try rotating the square 90º – nothing has changed … in this and the problem of this figure as a marker):

An example of a great shape is a triangle.


The Feature – Exclusion Buffer

As you can see in the images above, the points are not placed over the entire marker … About 8% of the unaffected space remains (even taking into account the fact that there are objects in this zone that could be “attached”). This space is an exception buffer — no points are initialized in this area.

You can avoid this situation by simply adding a white border around the future marker (approximately 8% of the width). In the images below, there will be an example of a bad marker and a good one.

When there is no frame, precious information is lost (it is worth taking a closer look at the areas that are close to the edge of the marker):

If you add a white border, the information will not be lost:


Supported image formats

Web-AR.Studio supports various image formats including:

  • .PNG
  • .JPG
  • .JPEG

If your image file is not supported or exceeds the size limit, you can compress it and change the file format using one of the graphics editing applications.


Let’s take a look at each format separately.

PNG is a storage format for raster (an image that is a mosaic of pixels – colored dots) images. Was designed to replace the GIF format.

The advantages of this format:
Lossless compression – the quality remains excellent at any compression ratio,
Compact file size,
Works great with colors (higher color range than GIF),
When re-saving a file, the quality does not deteriorate,
Transparency support.

Disadvantages of this format:
Sometimes, the format may be poorly supported on different browsers,
Poor work with full color images (photos, illustrations) – the size is higher than that of JPEG (JPG) and GIF.

Программы для работы с PNG:

  • Adobe Photoshop
  • Microsoft Windows Photos
  • Movavi Photo Editor
  • Microsoft Paint
  • Apple Photos
  • GIMP и т.д


JPG (JPEG) – is the most common bitmap compressed image format. Used to store photographs and similar images.

The advantages of this format:
Controllable compression ratio – you can choose the ratio of quality and file size,
Format universality – works correctly in all browsers and on all devices,
Good quality with low compression ratio.

Disadvantages of this format:
Each compression step degrades the quality (several pixels “merge” – smooth transitions between colors disappear),
Loss of color detail on compression (stems from the disadvantage above),
The format does not support transparency,
Not optimal when working with text graphics.

Программы для работы с JPEG:

  • Adobe Photoshop
  • Adobe Illustrator
  • Microsoft Windows Photos
  • CorelDRAW
  • Movavi Photo Editor
  • Microsoft Paint
  • Apple Photos
  • GIMP и т.д



  1. Download not in vector, but in raster format
  2. If there is no raster, or even the raster itself somehow reflects due to the material – take a picture of the image and upload the photo
  3. If you really really need the image to be recognized, but the algorithm does not start up, then look where the algorithm has highlighted the green and yellow squares. You can crop this part of the photo and the image will work, but only this part will be recognized. We specifically determine whether the image is suitable or not and we can say that it is not suitable, even if there are green and yellow squares in there to say that the whole image is poorly recognized and will be a bad trigger

Ways to Improve the User Experience in Augmented Reality

Narrative is changing, and augmented reality (AR) has established itself as a notable and permanent addition to our storytelling toolkit.

Because of this, we are seeing a huge increase in the number of UX and UI designers who are developing their skills to incorporate immersive design.

Even for the most seasoned UX designer, the transition to AR design takes training. Understanding how users interact with augmented reality as a means of storytelling is integral to creating a successful project, but credible research and knowledge in this area is hard to find.

Based on our experience in creating augmented reality projects, we have compiled a list of several tips for attracting users and avoiding augmented reality-specific pitfalls, as well as tips on how to get started.


Use platforms

The days when you had to be a master of programming in order to create projects with augmented reality are in the past. There are more than a handful of such projects on the market, built for designers with ideas but no coding or skill.

Platforms like Web-AR.Studio are specially designed to save you time learning to code, allowing you to quickly create augmented reality projects.


Think about your user’s non-virtual reality

Always keep context in mind when thinking about how your user will interact with your AR project.

Answer the simplest questions, such as where users will view your content. One of the greatest charms of AR is that it’s built to work as part of our reality, so make sure you refer to what your users’ reality looks like.

We recommend that you take the time to consider the circumstances in which you might interact with this project.
Answer the questions:

  • Will users have a stable Wi-Fi connection?
  • How are they encouraged to scan and use your project?
  • How much time do you think they will spend on your project?


Offer a new way of looking at things

One of the funniest and most interesting aspects of AR is its ability to take a fresh look at reality. When creating your project, there is plenty of room to think about how you can flip or improve an old perspective.

The more you are aware of the context in which your augmented reality appears, the more opportunities you have to take advantage of that context and offer a new way of looking at the world. Remember that you no longer think about how the graphics will look on the page or on the screen: you have to think about how the content will be positioned in the real world.


Engage your user

When it comes to on-screen user interface, your user will always see the options you provided to them; however, AR presents a unique challenge with the variable distance in digital space between the user (and their device) and the content they interact with.

As always, it’s important to preview, test, and replay your augmented reality project as you work through different situations to make sure your interface scales properly and works against the given real-world background.


Make sure you have a clear call to action

Simply put, without a clear, compelling and directional call to action (placed directly on the print sheet or packaging, or if you’re running AR content in an app, then clear instructions and guidelines should be inside the app itself), you simply won’t be able to get people to interact. and enjoy your beautifully crafted augmented reality content. Directly on the physical object or packaging, there should be conspicuous instructions informing the user that they are offering an extra layer of content that they are already viewing.

Augmented reality is all about immersion, and your project should reflect the level of thought you’ve put into the experience you want your users to have. What will impress them? What will make them move away from interacting with your project to share with friends and colleagues?

By putting yourself in the user’s shoes and thinking deeply about how they interact with your creation, you can present a unique and special moment that will make your design memorable.



So there you have it, simple yet effective ways to improve your augmented reality experience. If you read these examples correctly, you should be on your way to creating fun, memorable and impressive augmented reality that not only pushes the boundaries of design, but also produces rewarding results.